SEO stands for “search engine optimization”.

Many clients come to corporate raiter initially for our SEO services.

How much new business would you be able to generate with top rankings for your most desirable keywords?

Like it or not, top rankings in google, yahoo, or msn translate into instant credibility for your business. It is explicit “third party” validation in the mind of the prospect. Any time a prospective client is considering a purchase, your firm is instantly in the running for his business, and is often the only company under consideration.

Businesses will contact you looking for joint venture, partnership, and affiliate relationships, rather than they other way around. You’re able to demand a premium for your services because you are the recognized market leader — whether or not you really are at that moment!

SEO results are something that is easily quantifiable, and something that is easily verifiable by anyone. In addition, since the principles of SEO are not universally known, and successful implementation is something that takes a degree of time, perssistence and hard work, it’s understandable that many businesses would just as soon outsource the activity to a specialist in the field with a proven track record.

Over time, high keyword rankings in the search engines can help your brand, and help position you in your industry as a leader. However, clients quickly come to realize that ranking, for ranking’s sake, or traffic, for traffic’s sake, is really an empty victory. Most businesses want to make more money – now.

This is where ‘conversion’ comes in — converting those prospects who are get exposure to your value propostion into lasting clients.

So what effects conversion?

Several factors heavily influence conversion. Below is a partial list.

Your value proposition.
The clarity with which your present your value proposition.
How difficult it is for your prospect to find alternatives?
Your reputation in the marketspace – the level of trust you have with the prospect.
Do you offer the prospect recourse if she chooses incorrectly?
Is it painless?
“Special” factors (more on this in our conversions pages)