Comments on: Lifetime Value of a Customer

By: alber @ stock exchange game

alber @ stock exchange game — Sun, 30 Oct 2011 22:15:57 +0000

I agree that you should focus your time and attention to those who give you the most return.

By: Steve

Steve — Sun, 16 Oct 2011 02:55:38 +0000

It was definitely a surprise to learn that keeping a customer is cheaper than getting a new one. I always figured that as a customer ages with your business, their demands and needs might be higher, or expectations. But now that I think about it, I’ve been with Comcast forever and as an older customer, I don’t get the same benefits as a newly recruited one. Kind of backwards.

Steve
My site: does creatine help?

By: elysia leech

elysia leech — Thu, 13 Oct 2011 08:41:38 +0000

I am from elysia leech
I read the article to know the lifetime value of a customer. Customers will be happy if they get the opportunity from the authority.

By: Mildy

Mildy — Tue, 05 Jul 2011 01:13:00 +0000

I read somewhere a study of the lifetime value of a customer to several different types of business and was amazed at the figures.I guess I have fallen into the trap of just looking at sales without figuring where those sales came from.Anyway, thanks for sharing.

By: Charles

Charles — Mon, 30 May 2011 20:38:25 +0000

LCV is a tough calculation for most companies. The reason is you need a customer history in order to calculate it. So for a start-up, the next best thing would be to look at an established company in your niche, gather whatever intelligence you can about then (i.e. get on their list, go through their sales funnel, create alternative conversion scenarios) and then look at what each scenario calculated out to. At that point, best to probably go with the conservative assumption.

By: Manuel Porras Brand

Manuel Porras Brand — Sun, 29 May 2011 01:54:10 +0000

Since I want to use some of this, I wont copy it. I will just link back to the Post. Sound ok ?

By: Sam

Sam — Thu, 14 Apr 2011 05:46:23 +0000

I read somewhere a study of the lifetime value of a customer to several different types of business and was amazed at the figures. I can see now why some companies spend so much money on initial advertising.

Sam – Club Car and Ez Go Golf Carts

By: bodybuilding

bodybuilding — Wed, 06 Apr 2011 22:26:25 +0000

Great point, many people don’t take this into consideration when thinking about advertising costs.

By: chiliemae

chiliemae — Tue, 05 Apr 2011 07:11:46 +0000

Lifetime costumers is not easy to take. It is great to have that one. Opportunity knocks on you so grad that. We need to gain there trust so that it can make you a better one.

By: Leanne

Leanne — Tue, 05 Apr 2011 05:10:45 +0000

Lifetime customers especially online is hard to define. Its so easy to switch loyalty as well as opt-out of someone’s list. Perhaps the only way you can define your lifetime customers are those who talk to you and consistently buy every product that you have. just my 2 cent worth.

thanks
leanne
webmaster, Luminess Air