http://www.corporateraiter.com Accountable Advertising Sun, 21 Feb 2010 10:25:06 +0000 http://backend.userland.com/rss092 en The "Prostitute Principle" (not to be confused with the prostitute principal -- har har har) is a phenomenon that many consultants are probably familiar with. It refers to the difficulty of charging services after they have already been rendered. Call girls, of course, have found a way to deal with this problem ... http://www.corporateraiter.com/the-prostitute-principle I guess it's about time to do an official update to my original "DoFollow" post. If you remember, at the time, my blog was a not just a virtual unknown, it was an actual unknown in the virtual world. While ping-o-matic had alerted Google.com and the other search engines, who were paying ... http://www.corporateraiter.com/the-karma-wheel-of-dofollow Enhancing the Cool is a phrase I attribute to the marketing genius of Frank Kern. I'm creating a post on my own online marketing site because I'm adopting it as my new corporate mantra for 2010. As a way of filtering the number of projects I get involved with in 2010, and ... http://www.corporateraiter.com/enhancing-the-cool very. It would have made a poignant message to end this post after the first word, but, as the saying goes, "why say in one word, what 500 will say just as well?" :) Something that is a common theme for web-marketers, especially when working with smaller, less experienced clients is the ... http://www.corporateraiter.com/how-important-is-efficiency-in-web-marketing In this post, I'm going to talk more directly about some online marketing tactics versus high level strategy. I usually stay away from talking about too many tactical details.  They tend to bore or confuse a company's decision makers and in the game of search engine optimization or seo, the tactics ... http://www.corporateraiter.com/online-marketing-tactics-dofollow-or-not-dofollow "Value Proposition" is a phrase that you'll hear marketing types throw around with some degree of regularity. The reason is, it's at the core of everything your business does.  Put simply, if you have a good, well defined value proposition, everything else will come easily.  If you don't, well, you'll that ... http://www.corporateraiter.com/defining-your-value-proposition