http://www.corporateraiter.com Accountable Advertising Fri, 07 May 2010 20:48:56 +0000 http://backend.userland.com/rss092 en One of the imperfect metrics that webmasters and would be advertisers use (outside of raw Google Analytics data) and Google PageRank is the Alexa rating of a site.  For a listing of the top sites in the world you can go here: Alexa Ratings Alexa.com has made a business out of ... http://www.corporateraiter.com/is-alexa-com-smoking-crack A big part of my world involves advertising. Most of it is just text based advertising. Much of it however consists of search engine marketing and direct marketing pieces -- like the paid placements you see in pay per click or google adwords. On a rare occasion I take a client into ... http://www.corporateraiter.com/from-the-subliminal-to-the-absurd One of the most frequent mistakes I see entrepreneurs make is in partnering with other start up companies. It can be as simple as relying on a young company for a critical piece of technology, or having a start up in your supply chain, or even working with a ... http://www.corporateraiter.com/what-your-bookie-could-teach-you-about-running-your-company As an aging technocrat, I enjoy sitting (hiding) behind mountains of information, disconnected from the reality that each bit of datum represents a real person. What are that person's hopes, goals, fears, dreams, and aspirations? It's incredibly easy to lose site of the fact that your website, landing page, sales letter, opt-in ... http://www.corporateraiter.com/the-fairest-metric-of-them-all I was doing some basic research into the beauty, and more specifically the skin care, market and was struck by the fact that it seems like every company in the space has a myriad of products living under the same brand. Seemingly every company in the space seemed to be ... http://www.corporateraiter.com/immutable-laws-of-marketing-made-to-be-broken My post here called 'lifetime value of a customer', (aka lifetime customer value or LVC) is the second part of my 'duh' series on Internet marketing. If you haven't already done so, please read part I, titled, 'customer acquisition costs'. While the method for calculating the 'lifetime' customer value is a bit ... http://www.corporateraiter.com/lifetime-value-of-a-customer Ok, yes, this post may be a bit 'beneath' several of you, but in the words of Christina Agilera we're 'Getting Back to Basics' today. I'm continually amazed that there are people who are running (sometimes profitable) web properties who can't tell me what their customer acquisition costs (CAC) are. As the ... http://www.corporateraiter.com/customer-acquisition-costs The "Prostitute Principle" (not to be confused with the prostitute principal -- har har har) is a phenomenon that many consultants are probably familiar with. It refers to the difficulty of charging services after they have already been rendered. Call girls, of course, have found a way to deal with this problem ... http://www.corporateraiter.com/the-prostitute-principle I guess it's about time to do an official update to my original "DoFollow" post. If you remember, at the time, my blog was a not just a virtual unknown, it was an actual unknown in the virtual world. While ping-o-matic had alerted Google.com and the other search engines, who were paying ... http://www.corporateraiter.com/the-karma-wheel-of-dofollow Enhancing the Cool is a phrase I attribute to the marketing genius of Frank Kern. I'm creating a post on my own online marketing site because I'm adopting it as my new corporate mantra for 2010. As a way of filtering the number of projects I get involved with in 2010, and ... http://www.corporateraiter.com/enhancing-the-cool