Enhancing the Cool
Posted in online marketing on December 19th, 2009 by fubarrioTags: enhancing the cool
Enhancing the Cool is a phrase I attribute to the marketing genius of Frank Kern.
I’m creating a post on my own online marketing site because I’m adopting it as my new corporate mantra for 2010.
As a way of filtering the number of projects I get involved with in 2010, and beyond, the projects will have to fulfill the following criteria:
- Is there a group of existing people who are (or could be with very little work) really exited about this product or service?
- Am I legitimately excited about this product or service or just the prospects for financial gain
- Does the product or service really ‘enhance the cool’ of this niche? Is it buzzworthy?
Instead of looking to sell 10 dollars worth of ’stuff’ to 1 million people….Is there something I can create for $10,000 dollars, that I can give away to 1 million people, and make them grateful for life?
I’ve got some ideas, but I’d like to hear yours. Leave your comments below. They’re DoFollow after all!
Btw, if you’re not familiar with him, Kern has a great “State of the Internet Address” video up on his blog.
Check it out here.
Very helpful and true advice! I recommend everyone to read and take this very seriously!!
i can already feel my chakras getting aligned by letting that spammy work from home post pass muster through the spam filter
I like the video that frank did for the web. I downloaded that thing and it’s a nice little movie to kind of focus the mind on the fact that the pie is not static…it’s an ever growing pie and you don’t have to figure out how to take someone else’s to make sure you’ll get your own.
If you actually care about what you are promoting, odds are that you will put in more effort.
Thinking fresh ideas is great if your about to promote service or product. It can attract customers because they will be curious of what products and services you’re about to offer.
very nice and helpful advice.thanks for post.