Enhancing the Cool is a phrase I attribute to the marketing genius of Frank Kern.

I’m creating a post on my own online marketing site because I’m adopting it as my new corporate mantra for 2010.

As a way of filtering the number of projects I get involved with in 2010, and beyond, the projects will have to fulfill the following criteria:

• Is there a group of existing people who are (or could be with very little work) really exited about this product or service?
• Am I legitimately excited about this product or service or just the prospects for financial gain
• Does the product or service really ‘enhance the cool’ of this niche?  Is it buzzworthy?

Instead of looking to sell 10 dollars worth of ’stuff’ to 1 million people….Is there something I can create for $10,000 dollars, that I can give away to 1 million people, and make them grateful for life?

I’ve got some ideas, but I’d like to hear yours.  Leave your comments below.  They’re DoFollow after all!

Btw, if you’re not familiar with him, Kern has a great “State of the Internet Address” video up on his blog.

Check it out here.

State of  Internet Address